As part of the FDA's "The Real Cost" initiative, we developed a campaign targeting teenagers of rural America, where the usage of chewing tobacco is widespread and considered harmless.
Directed by Martin Stirling
Creatives: Lex Beltrone & Jay Marsen
Associate Creative Directors: Akos Papp & Laszlo Szloboda
Executive Creative Director: Gary Resch
Executive Producer: Stacy Flaum
Director: Martin Stirling
Production Company: Partizan
FCB NY, 2017
